38: Why You Should Focus on Customers Unstated Needs w/ Munya Hoto, Digital Marketing Director, Foundry
The GTMnow Podcast
00:00
Inbound Marketing
I'm not a stickler for hiring from industry. I'd rather hire from parallel or tangential verticals where there is a best practice around creating relationships, particularly at the STRs stage. What I really needed was the raw ingredients of somebody who can create relationships with customers and who customers can feel comfortable with. But then somebody who's also curious to learn, how do our customers make money, not just what do we do and how can we help them to be more successful?
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