MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Automating the Marketing & Sales Handoff -- Marwa Greaves // Hubspot

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Marketing Automation

We collect upfront information via the bot. If that person is interested in speaking with a member of sales steam, we hand them over to our front line sale steam. There's a rotation process where prospects gets assign to a more senior sales rap and that conversation is booked. But also that's when we recognize, ok, this is a more complex conversation. This actually requires a human lead sales motion,. Where we need to get out of the way other than that internal automation of form field is filled out and rogh notification is sent.

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