How to Generate Leads

SEO is by far the best way to generate leads, provided you know how to do this properly. Blog posts get six to seven times more up to rate than four small keywords because they're more targeted. Getting 200 visits to that blog post is the equivalent of getting like two, three thousand visits to a big blog post or something. And so we optimize our SEO not for maximum traffic, not for any of that, but we optimize for maximum leads and maximum leads that buy.