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Ep.5. Google Expert on Google App Campaigns Best Practices
App Revenue Growth Podcast with Michael Stysin
Google Benchmarks
There are no benchmarks or things that are published because this is like goes very different by vertical and actually it changes all the time. The basic idea would be just to start counting on your unit economy and whether it works for you or not. By the way, I do know maybe if Google publishes some like benchmarks, like what should be the cost of install, say, for a specific country.
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