The Bond Brand: Marketing Masterclass

This chapter examines the dynamic relationship between the James Bond franchise and its extensive marketing strategies, highlighting iconic product placements and memorable commercials throughout history. It traces the evolution of the Bond character across different actors, from Sean Connery to Daniel Craig, and discusses how commercial influences have shaped their portrayals. Additionally, the chapter explores the cultural impact of advertising in the Bond universe, including partnerships with major brands and the creative narratives woven into the associated commercials.