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April is Adopt-a-Listener Month: A Conversation with Lauren Passell

Sounds Profitable

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How to Be a Better Listener

I think we really recognize that we are not the average. We can't expect everybody to listen to five to seven hours of podcasts, even a week, let alone a day. Who am I targeting is changing all the time. It's kind of like maybe Kate had literally never listened to one. Maybe it's the people that have listened to one and then didn't come back for some reason. And I have to figure out why don't you listen? Why didn't you try again?

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