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2022 eCommerce Trends Report

The Unofficial Shopify Podcast

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How Do You Scientifically Make Pricing?

When we, with looking to raise prices and you're saying like supplier costs went up, another thing that's gone up is shipping costs and fulfilling costs. Do you have any info on how people are treating shipping rates and free shipping? Yeah, we actually did. It was kind of interesting. They found that the year-to-year consumers were giving a little in terms of if you just raised prices,. So I think still raising your prices are really good decision for most brands. 80% of brands found that adding in a free shipping threshold or raising their free shipping minimums was a profit.

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