Special: Stopping the confusion of Jobs to be Done (JTBD)
Global Product Management Talk
00:00
The Milkshake Story
The famous now milk shake story. Clayton christian son, which you knew and have done some work with in the past, there's the famous milkshake story. And also, i've that maybe this is more of a marketing story than. I don't know if there was an actual milk shake research done. Wel let's get to that. But just the story itself, it's interesting because it starts with a milk shake.
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