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4min chapter
Mark W. Johnson - Reinventing Your Business Model
The Innovation Show
The Business Model - The Customer Value Proposition, Profit Formula, Key Resources, and Key Processes
A business model from your point of view consists of four interlocking elements that taken together, create and deliver value. They include a revenue model, a cost structure, a margin model, and resource velocity. There's a great example that you give in the article,. which is the example of Dow Corning, and that brings everything together. We'll come to that in a moment. But I thought we'd share this part as well, because you said a business model fromyour point of view consist of fourinterlocking elements That taken together, created and delivered value.
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