The modern process food, industrial complex comes directly out of a problem. And that problem was how do we feed a lot of people? So it started off maybe with good intentions. Is it serving humanity? Probably not. What's a new framework around that? Exactly right. blueprint is trying to break through all the noise and disagreement and say, this is a model that a person can do. That is trustworthy because it has data. Now, is it the best model? Maybe. But at least it's a punches through the current noise to give somebody a stable base to start from.

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