115- How To Make B2B Marketing NOT Boring, With Mark Jung
The Marketing Millennials
00:00
How to Overcome the Challenge of Not Delivering Revenue
One of the greatest challenges that I've seen with executing something like this is balancing the leadership's needs for revenue versus doing a brand play for this. The two things that I usually counsel leaders on in this situation is one, you got to focus on the long term. And often leaders tend to throw out common sense when they're thinking about attribution. But what we really started to see with some of the companies that I'm advising and that I've worked for is monitoring key metrics over time.
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