How to Overcome the Challenge of Not Delivering Revenue

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One of the greatest challenges that I've seen with executing something like this is balancing the leadership's needs for revenue versus doing a brand play for this. The two things that I usually counsel leaders on in this situation is one, you got to focus on the long term. And often leaders tend to throw out common sense when they're thinking about attribution. But what we really started to see with some of the companies that I'm advising and that I've worked for is monitoring key metrics over time.

Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring.

He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now.

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