I really enjoyed your article about how good UX can save lives. In my opinion when you can save a life through good design that's a pretty big deal. And so I think that was the first thing that actually kind of drew me to you. Well let's talk about human factors because I feel like that's one of those less used phrases in our field. But yet it's really like UX the whole discipline and practice. It goes it stems from human factors discipline and study.

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