Der Spiegel
The Turning Point
The Unbundling of the Spiegel Magazine
Spiegel had to do all of this without cannibalizing our print business, which is luckily still very healthy and is still a great income source. One critical moment was or one, it wasn't a real obstacle, but of course there was a fraction within the editorial department that was very worried. The unbundling of our magazine was also a big issue for us because before we used to sell a whole magazine. And so I think the whole package and now you could choose okay I would like to read this article and that article but I don't like the articles from Philip because I'm not interested in whatsoever. It took us some time to make that step forward and to dive into the blue,
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