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1: From Heavy Metal Band to International Marketing CEO, with Chris Kilbourn

The Side Hustle Show

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Exploring the 'Rip, Pivot, and Jam' Concept and the Importance of Competition

The speaker highlights the concept of 'rip, pivot, and jam' and its connection to competition. They discuss the lack of legal protection for easily copied products and emphasize the importance of branding and marketing to stay ahead of copycats.

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