Partnerships

A lot of the vendors in your classic like p r m, you know, partner relationship management, space were founded in just a previous vintage of companies. Most of these businesses are more than ten years old and they're kind of at the stage of their lives where they've got scale, but maybe they're growing a little slower. Nobody's a public company. Everybody's kind of private ecreone. And i think a lot of the modern motions for growth, ouh community, through content marketing, through thought leadership, through category creation, none of these playbooks had really been run in that space at all. I'm very into that. When that add another ten billion to your