The Importance of CTA Testing

It's really about doing a benefits or features real, giving an authentic testimonial, maybe adding in some social proof, and then providing the CTA. A trend that I've seen that very interesting, especially with UGC is a lot more what is converting is educational style content. So this is content that is about how to solve a problem that maybe your product or brand isn't even really the center part of. And you only got 30 seconds to get it all done, right? Exactly. Which means that most people aren't aren't going to see the CGA.