RV E24 - Reaching a Niche Audience, CMO Hiring Advice, Finding Strategic Clarity, and more! | TikTok Live 25
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The Hero Pipeline Approach Isn't Working for B2B Companies
B2B companies will look at the efficiency metrics of their outsourced SDR firms performance and they'll say, wow, these other programs are working way fucking better than our outsourced S DR firm. And the reason is because it's misaligned with how buyers want to buy. Not being aligned on your sales stages means that you can't forecast. It means that you don't have a consistent sales process. So I would focus on fixing those things first as a prerequisite to implementing the hero approach. Christina: My best recommendation for changing business names on a 15 year B2C SAS is effectively a rebrand. Sam: If you're trying to build a LinkedIn pay program, like,
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