20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Sweathead, A Strategy Podcast
00:00
Six Is No Brief, Seven Is Be Ampathetic to Whoever You're Addressing
Culture is almost always the last bit of any presentation i've ever written, because it's the thing thatwill have evolved and shifted. And so what has evolved and shifted in the last six months to a year? That means that things are different this time. Other people learn in quite different ways, but that's how i've always done it. To your point about roboticism, it's realizing that a created brief, while looks like a form, because most or all, created briefs happen in a tenplate. You can't write at lick a form. The next two are going to put together. Six is no brief. Is an island, and seven is, be ampat
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