Introduction

In 2017, Liza Sittinske started a YouTube channel. Ruski Norm is one of the most popular Russian language business channels on YouTube. She spoke to enterprising Russians who launched successful businesses such as Revolut and others who made a mark in giants such as Visa and YouTube. Five days into Russia's war in Ukraine, Liza sent me a text message: What do you think of Ruski Norm? because when it's bombing, you can't talk about success and prosper.