5min chapter

I Pledge Allegiance cover image

Matteo Leibowitz - The Strategy Behind Crypto's Leading Decentralized Marketplace

I Pledge Allegiance

CHAPTER

How Uniswap Grew Into a Successful Product

I just remember in DeFi summer it felt like a third of every conversation was about how different projects were incentivizing your pool ones or your pool twos on Uniswap. And I think that you'd know better than me to me it looked like that happened over a few months to maybe a year or two starting from early 2020 when DeFi started to pick up. But now we're operating in this new era the V3 era, where volume is quite evenly distributed across a variety of different pools and these were primarily long-tail token pools. Whereas before UnisWap used to mostly be about offering users an alternative venue to gain exposure to long-tail assets now it actually

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