In this episode of InSights, Brad Bialy sits down with Steve Gipson to explore how staffing firms can adapt in 2025 without overinvesting in tools, technology, or tactics.

About the Guest

Steve Gipson is the Director of Sales and Operations at Recruiters Websites, bringing over 15 years of recruiting and digital marketing experience. His team has helped more than 700 staffing firms strengthen their online presence through strategy, web development, and SEO.

Key Takeaways

Overinvesting often starts with underutilizing what you already have.
Bad execution—not the channel itself—kills results.
Adaptation sometimes means staying still and doubling down.
Find trusted counsel, not just trendy advice.
Courage comes from honest evaluation, not shiny objects.

Timestamps

[01:09] – Why Q4 brings pressure and opportunity

[02:36] – The problem with chasing shiny objects

[04:27] – Getting more from the tools you already own

[05:20] – The screwdriver vs. hammer analogy for tech stacks

[06:59] – When adapting means standing firm

[08:02] – The AI echo chamber and decision-making traps

[10:41] – Why every great firm finds a coach

[12:27] – Cutting contracts vs. cutting people

[17:18] – AI, outsourcing, and the future of staffing roles

[18:02] – Is email dead—or just bad email?

[25:58] – Sales as a series of small agreements

About the Host

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.

Sponsors and Offers Heard

Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30

This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at https://mja-associates.com

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