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Terence Kawaja: The Future of AdTech
"World of DaaS"
Creative Tech Can Play a Big Role in the Digital Marketing Industry
When privacy things are on the ballot, like in california, they do tend to pass. An anonymous identifier that gives marketers a rough idea of what you might be interested in is also privacy. And let's not forget creative i'm of the view that this industry spends too much time optimizing efficiency when they should spend more time on efficacy. We have seen a flood of innovation and deal making in media and data. It's basically crickets.
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