Guests
- Chris O'Connor – CEO, Mowie
- Jessica Valenzuela – Co-Founder, Mowie
What we cover in this episode
- How Mowie evolved from a concierge marketing service to an AI-powered platform
- The "document hierarchy" architecture: how Mowie builds and maintains context about each business
- Why they moved from structured schemas to loosely structured markdown for intermediate processing
- Using Simon Sinek's Golden Circle framework to validate early product-market fit
- How Mowie generates quarterly content calendars and weekly posts across email and social media
- The three mini-calendars: public events, business-specific events, and recommended campaigns
- Building traceability so customers can see which context documents influenced their content
- Using customer approvals, edits, and regeneration requests as lightweight evals
- Connecting marketing performance back to point-of-sale data for attribution
- What's next: deeper attribution, omnichannel expansion, and digital out-of-home displays
Resources & Links
Chapters
00:00 Introduction to Mowie AI
00:06 Meet the Founders: Chris and Jessica
00:45 Understanding the Target Customers
01:35 Challenges Faced by SMBs in Marketing
04:20 The Evolution of Mowie AI
05:40 How Mowie AI Works for Businesses
08:16 Onboarding and Data Collection
14:56 Content Strategy and Calendar Creation
22:29 Technical Challenges and Solutions
29:41 Iterative Development and Feedback
37:23 Automated Content Calendar Approval
39:19 Content Calendar Creation Process
40:14 Marketing Pillars and Campaigns
42:11 Transparency and Traceability in Recommendations
45:23 Generating Weekly and Quarterly Calendars
48:24 Customizing Campaigns for Specific Events
54:15 Evaluating Campaign Performance
58:48 Customer Feedback and Document Hierarchy
