MBA865 Starting a Business in a Crowded Marketplace
The $100 MBA Show
00:00
Say Yes to Everybody
This concept about niching down, about solving a specific problem, took me a very long to understand. The reason why it takes so long is because you tell yourself a lie. When you speak to everybody, you're speaking to no one. You need to speak to a specific person and talk about the specific problem you solve. We resonate with products that speak to us. Why doesn't everybody have the same car? Because everybody has a different taste. But if you look at history, look at the companies that didn't do this, they fade into the background. People don't remember them. All right, i'll check you in the next episode. I'll see it then.
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