4min chapter

The Colin and Samir Show cover image

We interviewed YouTube employees about Shorts monetization

The Colin and Samir Show

CHAPTER

Are We Using Shorts as a Way to Drive Discovery?

The algorithm really does try to follow the audience. So if they see that people are engaging with your short forms, it tries out the long forms. But there's also a scenario that someone maybe figures out something else and it also works. I think we've all kind of recognized amongst us creators that YouTube is the space where you can build longevity, you can build long term careers.

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