Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model
The Modern Retail Podcast
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Is There a Service Layer to That?
The plus product and the end there is a service component to that as well, has evolved over time. Initially it was some product differentiation to accommodate for those, you know, those challenges that those merchants were meeting at scale. But we also started seeing people from those enterprise e commerce platforms come back over to shop if i pli. They now feel as though they'rede running businesss, right? And they identify differently.
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