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#92: People Don't Often Change Their Minds on Big Topics. Why? (feat. David McRaney)

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CHAPTER

The Critical Juncture Theorem

David Frum's new book is about why collective opinion a shift so quickly. The author draws on network science to explain the process of social change. He says each person has a threshold of resistance, where they won't take on a new idea until they reach some sort of thresholds. There are different phrases for this: critical juncture theory and threshold models of resistance. In biology there is punctuated equilibrium in long stretches of sameness followed by rapid change.

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