How to Measure the Effectiveness of the Social Influence Channel During Black Friday

We switched off the social influenca channel altogether during black friday. The art and science lies in coming up with control variables that are an accurae representation of the treated time series. We also use weights from a mark of chain carlo model in parallel to have an alternative bisan approach for estimation. And we found that the marco cen monte carlo method is particularly useful and responsive to chasing out liers and pricing in their impacts.