I think a question I've always had around paid newsletters because I've never done one myself, but obviously we work with a lot of people who do. How did you see sort of the pushback to the newsletter being $100? Was that seen as reasonable or what people saying, oh, that's an awful lot for something delivered in email, which email is normally free. And then yeah, you do have these tiers. It's super interesting. You want to charge a lot and get a video probably. In my case, you know, I wanted to play with these ideas and text over email specifically because if I write an email and then later I get good feedback on it and I

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