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EP 13 - How Kenny Hanson Built Mentor Pass [Special Guest]
Adspend with Ash Melwani and Rabah Rahil
How Do Mentors Help Drive Demand?
Kenny: I think it's pretty, it's probably 50-50 in terms of self-generated demand versus organic demand. And there's this really amazing kind of like cross-pollinating effect that happens where, you know, somebody discovers mentor pass for the first time and they join to book a call with Robba. Then once they're on the platform, they're like, oh, well, Ash actually also offers this other expertise or Eli as a customer experience expert. And so a lot of people are bringing on their own demand and then it starts cross- pollinating. So we've mostly bootstrapped the company, we raised a couple hundred thousand dollars from our community.
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