‘M3GAN,' and How to Market a Movie to Young People
The Town with Matthew Belloni
00:00
Movie Campaigns Are Longer Than They Used to Be
Movie campaigns are much shorter than they used to be almost for everybody. We live in this on demand society where people are just ready to have it once they see it advertised. And so us taking a journey with a consumer over six to nine months, I just don't think happens anymore. The rare occasion of everything everywhere all at once can still happen, but it's very, very rare.
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