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I think your point around the content management system and being able to create a listicle to reduce the friction so people are producing more stuff is an important element of it. But I'm also pretty sure that that's not what they're selling brands like Pepsi some implicit knowledge of how to structure or write or where to share an article in such a way that it's much more likely to go viral. It becomes clear as you understand better the mechanics of the beast. Well yeah until people say like I like your stuff. Such a jerk on the podcast. When would you inflamed something needlessly I only inflamed you on the podcast I tried it not.
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