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UX Research and the Acagamic Lens with Dr. Lennart Nacke

The Gaming Persona

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The Influence of Research on the Gaming Industry

This chapter explores the impact of research on the gaming industry, including stories of reaching out to industry figures like Gabe Newell and the early work on user research at Microsoft and Bungie. It discusses the importance of user research in games like Portal 2 and Destiny, as well as various scales and models used in UX research, frustration with outdated models, and challenges of accessing data. The chapter also touches on the challenges faced by students in citing current research versus older theories, and the satisfaction of creating tools that enhance the gaming experience.

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