AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t
Perpetual Traffic
Redefining Marketing Success: Beyond Traditional Metrics
This chapter explores the limitations of traditional ROAS metrics in measuring marketing success, illustrating how increased spending on cold traffic can lead to significant revenue growth. It advocates for a focus on incremental media efficiency ratio (MER) to provide a more holistic understanding of customer acquisition and business growth.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode