Navigating the Children's Media Battlefield

This chapter explores the competitive dynamics of children's media, focusing on Disney's efforts to maintain its stronghold in the preschool market amidst challenges posed by Netflix and YouTube. It contrasts Disney's family-friendly content and investment strategies with those of its rivals, while addressing concerns over the safety and appropriateness of children's programming. The discussion emphasizes the need for traditional media companies to adapt to the shifting landscape of content consumption among younger audiences.