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Marketing and Machines: Media planning

The Marketing Week Podcast

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What's the Biggest Change in Consumer Behavior?

More advertisers and retailers are broadening their target ardiances to make sure that they're finding those people, not who have bought in the past. Over half of you k adults expect to visit stores less frequently or spend less time in stores going forwards. An older audience starting to purchase more on line. So eighty three per cent now of gn x and er boomers boughtn inint in the last month. And thats sort of get ingto parity with those younger generations as well. That's, i really, am a really big shift that were seeing. NERON: Have you seen any noticeable shifts in your customer demographic, or or the usage of your sight or media over this period...

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