Marketing authentically with Coltrane Curtis
This Is Working with Daniel Roth
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Coltrane Curtis on Influencer Marketing
Coltrane Curtis is the co-owner and founding partner of Team Epiphany, one of the largest independent ad agencies. He says celebrity by itself isn't what's cool; it's the posse around the celebrity that's making the celebrity the celebrity. In 2004, he invented the word influencer before social media was really a thing. "These are the people that you want to be driving your brand too"
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