The Death of the Ten Million Dollar Brand

Oca: I want to kind of rap with a little bit of a over view. Unlike, what you think it takes to actually win in this environment? You've talked about some of us, right? Opera, strong operations, innovation, a culture of innovation. Bu like, what does it take ther look at your business? Oca: It's sad to see that kind of rolling out of the past coplof years. But it's like, incumbents win in recessions because they have more resources.