What Trust Signals Does Google Look For? -- Scott Baradell // Idea Grove
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Increase Brand Value and Trustworthiness of Your Brand
Scott Baradell: You definitely need to be getting traffic. There's just a point in creating all that stellar content if you're not working for it. He says about two thirds of the people that search for your brand on Google don't actually become branded search traffic. "You always need to be considering how much awareness you have, but how trustworthy you are," he says.
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