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Kenneth Cole: Kenneth Cole
How I Built This with Guy Raz
The Best Salesmen Aren't the Best Speakers
The company, its first year in business, did five million dollars. And within the first two years, you move beyond just women's shoes. You go into women's hand bags and leather goods,. Presumably because you thought there was demand for this, right? Yes. I started with man's shoes. There was clearly an opportunity to make more shoes and sell tem to more people. The one i took is to sell similar accessories to the same person i was selling to. But i was trying to sell the coolest person in town, and theras only so many of them....
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