Spotify: A Product Story cover image

06: Hardware is hard

Spotify: A Product Story

CHAPTER

The Future That We Live in Is Here

In 20 11, we took a gamble on the switch to connected speakers. It didn't really make any sense yet. But now we're living in this worldw there's like, tremendous amout engagement. So the future that we were invisioning is here. If you have an ambitious vision for a future, you need to allow it to take significant time to materialize. Yo you need some strong conviction of beginning. And then you need enough management support and cultureto support as well.

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