4min chapter

#393: Edward Norton — On Creative Process, Creative Struggle, and Motherless Brooklyn

The Tim Ferriss Show

notes

CHAPTER

Creative Co Financing - Can You Hedge Off the Risk of an Individual Film?

You can never, um, you really can't hedge off the risk of an individual film. The only way you can do that is to make it for less than what you can pre sell the faren on. That's the only way to to literally we hedge off all risk on a single fom. And so i set up like a partrade. I set up sort ofke a peartrade on my film and a position in this company. They could be my l p isn by by a stake ot through secondary, a secondary deal in this company they were very interested in.

00:00

Transcript

Episode notes

“It's nice to be reminded that it's been hard for other people when they were getting things done that you admired, because it maybe gives you that extra little bit of determination or patience to persevere a little more." — Edward Norton

Edward Norton (@EdwardNorton) is one of the most celebrated actors of his generation. He has been nominated for three Academy Awards for his performances and has starred in, produced, written, or directed more than 30 films. His most recent film, Motherless Brooklyn, which he wrote, directed, produced, and stars in, will be released on November 1st.

People mostly know Edward for his acting, but he has a substantial parallel career as an entrepreneur, investor, and activist in both technology and environmental sustainability ventures.

In 2010 Norton co-founded and was chairman of CrowdRise, a charitable crowdfunding platform which raised more than $500M for U.S. nonprofit organizations before being acquired by GoFundMe, the largest social fundraising platform in the world, which Norton now serves on the board of. He also co-founded EDO, which applies advanced data science and machine learning to the analysis of audience engagement signals for the media and advertising industries. EDO's data and software are used by every major film studio in their media rotation planning, and virtually every major television network now includes EDO data alongside Nielsen data within their pricing metrics.

He is the founding board president of the Maasai Wilderness Conservation Trust, an award-winning Kenyan conservation and community development organization, and in 2010 he was appointed the first United Nations Goodwill Ambassador for Biodiversity.

Edward seems to do it all. In this wide-ranging conversation, we go deep into his creative process and creative struggles, both inside and outside of film.

If you'd like more Edward after this episode, you can listen to my 2016 interview with him at tim.blog/edward. And take my word for it and go see Motherless Brooklyn in theaters. It's absolutely outstanding.

This episode is brought to you by Zapier. If you run your own business, think about all of the hours you spend moving information from one software program to another, or one window to another, one social media platform to another, copy and pasting, all because those things don't easily work together. With Zapier, now they do, automatically.

Zapier is one of the best pieces of automation software I've ever come across, and it supports more than fifteen hundred business applications, so the possibilities are virtually endless. It is the easiest way to automate your work. Best of all, it's easy to build the exact solution you need in minutes, without writing code or asking a developer for help. Join more than 4.5 million people who are saving an average of 40 hours per month by using Zapier. Go to Zapier.com/tim and try Zapier for a free, 14-day trial.

This episode is also brought to you by SuperFat Nut Butters. These little beauties are great. I’ve been using them as quick mini-breakfasts and on-the-go fuel for a few months now. They’re 200–300 calories each, depending on which ingredient cocktail you eat (MCT, protein, macadamia, caffeine, etc.); 3–5g of net carbs per pouch; keto- and Paleo-friendly; and easy to throw in a backpack or pocket. The first time I tried SuperFat, I finished the entire box in a few days, so watch your portion control.

I suggest ordering the Variety Box and you can try all 5 SuperFat flavors in one box, and it has 2 pouches of each flavor. Get 15% off your order by going to SuperFat.com/tim.

***

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

For show notes and past guests, please visit tim.blog/podcast.

Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.

Discover Tim’s books: tim.blog/books.

Follow Tim:

Twitter: twitter.com/tferriss

Instagram: instagram.com/timferriss

Facebook: facebook.com/timferriss

YouTube: youtube.com/timferriss

Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.