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Costco's Secret Weapon

Founder's Journal

00:00

Brands Believe in the Power of Brand, Right?

Cosco did a hundred and forty eight billion dollars in revenue in 20 19. If you are lucky enough to be a brand on their shelves, you are one of 37 hundred ews or product offerings. Not hurting your position with one of your best distribution partners is likely more important than worrying about creating competition with an unbranded pro like kirkland.

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