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Creating the conditions where design can make a positive contribution / Jamin Hegeman / Ep. 143

Service Design Show

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Are the Design Teams on the Right Track?

Designers are naturally inclined to focus on the customer, make things human centered. But then you don't need to always be thinking about how that is going to o fit in with the larger business coals and objectives. "If you do something ada can going back to non tis happens in the agency, that happens internally," she says.

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