SEO is constantly changing. Google has to have the ability to crawl the web and it costs a lot of money. So that's why they're telling you with the Google helpful content to purge content for the first time ever. I feel like you and I are probably two of the only guys in the marketing space that aren't saying AI is going to change everything for your business right now. But what are your thoughts on this, you know, chat GPT generated content for the history of future SEO?