WHAT DOES IT ALL MEAN?
The Futurists
The Importance of Predicting the Future
Robert Kagan: It is really easy to predict the future but very hard to predict timing. He says existing companies have a bias toward status quo because that's what they're good at. But futurists and analysts too are always biased toward change, he says. Kagan: Somewhere in the middle there is the moment when someone like you needs to say we need to make some serious changes.
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