215: YouTube Monetization Explained: Highest Paying Niches, CPM vs. RPM, and Insider Tips
The Think Media Podcast
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The Difference Between CPM and RPM on YouTube
CPM stands for cost per milli, and it's really cost per 1000 impressions. An impression doesn't mean they've clicked through on the video. There's an additional type of CPM though called playback based CPM. RPM is how much money you the creator get. YouTube typically, they say is going to take 55% or rather actually, we'll hit this numbers later.
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