The Importance of Norms and Culture in Persuasion

Tom Charity: I'm not a psychologist, nor do I have a degree in psychology. A lot of this is an intelligible even to a late person, which is that human beings are social animals. We take cues from other people all the time; they're sitting just a small thing. This is a huge thing. It's probably along the lines of, you know, if I can use Maslow's hierarchies as a model, I'll be an imperfect one. That's great. Tom, that's a great script. Actually, that bad intro script, that's really powerful. He says he'd love to come back to a few more scripts later because it's something you