4min chapter

Marketing Over Coffee Marketing Podcast cover image

Tiffani Bova on The Experience Mindset

Marketing Over Coffee Marketing Podcast

CHAPTER

The Importance of Automation in the Workplace

When I first started on my journey on this thing called the World Wide Web, it was all the way back in 1999. And it was like 10 clicks to buy something to let's get to three clicks to buySomething. Now you could argue it's one click or one voice command to buy something. We've made it really easy, right? Reduce the effort to do what? Increase the customer experience,.All the words that we use. Unfortunately, the intended or unintended consequence of that initiative was the fact that the effort for the employees went up.

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