Introduction

This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay. Host Jason Bay dives in with leading sales experts and top performing reps to share actionable tips and strategies that will help you land more meetings with your ideal clients. He speaks with Ethan Parker about how to personalize your outreach in a more repeatable way - something every single one of us has to do it. John Jance's guest today is Mark Schafer, a globally recognized keynote speaker, college educator, marketing consultant,. We're going to talk about his latest book -- Belonging to the Brand: Why Community is the last great marketing strategy.